Unlocking Your Team’s Potential
Your team is your greatest asset. Every single person in your entire business culture is part of a team of enthusiasts who have the power to create more enthusiasts. At Midas Touch Media, I specialise in transforming teams into confident, creative brand ambassadors through workshops, strategic guidance, and ongoing support. Whether you’re a solo entrepreneur juggling marketing or a larger organisation with a dedicated team, I’ll help you craft powerful, multi-channel content that resonates with your audience and strengthens your brand authority.
When your workforce gets involved in marketing efforts, they don’t just create content—they engage with your audience, boosting your social media algorithms. Let’s face it: posting alone doesn’t cut it. Engagement is key, and your marketing team can’t do it all. That’s where team marketing effort comes in. I’ll show you how to implement this strategy while mitigating risks that could harm your brand image.
Building Personal Brands While Protecting Your Organisation
Building personal brands isn't just encouraged—it's the cornerstone of employee advocacy online. This strategy creates a dual benefit: empowering individual career growth while exponentially expanding your organisation's digital footprint. When employees post on their personal channels (tagging your company appropriately), and you strategically reshare select content on official platforms, you're creating a powerful echo chamber that authentically amplifies your message. While this approach dramatically increases reach and engagement, it does involve calculated risks—something I recognise and am prepared to address proactively.
With a system in place, you can encourage the power of personal branding and team marketing potential while keeping your brand safe, consistent, and full of positive energy.
As a strong strategist, my job is to make you a little uncomfortable.
To take you somewhere you hadn’t thought of.
To explore the human understanding of that discomfort.
To play, with wit and humour.
To explore human connection. Wriggle about in complex emotions.
To read a room, find a genuine, often hidden, direction for strategic shift.
To find the right language to 'sound like you'.
To unearth a completely unique place for a brand to occupy that no-one else does.
AI tools do not do this.
To take you somewhere you hadn’t thought of.
To explore the human understanding of that discomfort.
To play, with wit and humour.
To explore human connection. Wriggle about in complex emotions.
To read a room, find a genuine, often hidden, direction for strategic shift.
To find the right language to 'sound like you'.
To unearth a completely unique place for a brand to occupy that no-one else does.
AI tools do not do this.
What I Offer
1. Your Creative Partner—Without the Overheads
Most of the time, you’ll only need one workshop from me to get started. My workshop empowers your team to create high-quality content using affordable tools like phones, microphones, and tripods. And if you want ongoing support, it’s there—optional, of course. You’ll get access to a dedicated platform with like-minded businesses for further tutorials, creative input, and feedback.
From spotting PR opportunities to building a strong B-roll library, I’ll teach your team how to
• Spot and seize content opportunities without disrupting workflow.
• Deliver messages confidently with soft skills, body language, and tone.
• Create short, impactful videos that tick all the boxes—brand guidelines included.
• Blend AI tools with a human touch for efficiency and authenticity.
• Market content strategically online, mixing inbound and outbound efforts.
And when you need polished, high-impact content, I’m here for monthly or quarterly video production to support your bigger projects.
2. Strategy & Storytelling That Sets You Apart
Cutting through market noise with distinctive brand messaging demands expertise. I'll partner directly with your marketing lead to ensure perfect alignment with your vision and:
• Help develop a scalable value-based content strategy that attracts and retains your ideal audience.
• Spot individual strengths within your team to build on your marketing efforts.
• Coach your team (and you!) to become confident storytellers with a unique, recognisable creative style.
3. Empowering Your Team for Long-Term Growth
When your team feels valued and engaged, they become your most enthusiastic advocates. My approach fosters:
• Stronger collaboration and flowing ideas in content creation.
• Staff retention by showcasing their expertise and building personal brands.
• A ripple effect—engaged teams create a greater brand impact.
• Cut Costs & Take Control of Your Content.
Tired of outsourcing expensive agency work? With my guidance, your team can produce valuable content in-house, outsourcing only for large-scale projects. Imagine having an internal content engine that drives leads, builds awareness, and fuels growth—all while staying true to your brand.
"Your Team is Your Most Powerful Skillset to Elevate Your Brand"
From strategy to execution, I bring expertise in:
Content Strategy, Authentic Videography & Photography (beyond passionless stock imagery), Dynamic Motion Graphics & Editing, Compelling Brand Storytelling, Strategic Creative Direction, Smart & Effective AI Integration, Team Capability Enhancement and ROI-focused Measurable Outcomes.
Why Work With Me?
A few years back, the Insight personality test identified me as an “inspirational motivator.” My strengths span around those colours: 1. yellow, 2. red, 3.green, and 4. blue—symbolising a well-rounded approach to leadership, creativity, and strategy. Just like your team, I help unify diverse talents into a collective force that gets things done.
Let’s Tell Your Story—Together
Ready to empower your team, cut marketing costs, and build a content engine that fuels your brand’s growth? Let’s connect. Drop me a message to learn more!
Before providing a quote, I’d need to know the number of attendees and if you'd prefer the training split over two days to accommodate your team’s schedule.
