Unlocking Your Team’s Potential: Creativity, Strategy, and All That Jazz
Let’s get one thing straight- I’ve been around. Like, really around. My journey started with analogue photography (yes, I’m that old), capturing everything from gritty reportage-Sarajevo-Italy-reunion Island- to glossy fashion shoots in Pin Up studio Paris.
In 2006, I swapped film rolls for a digital hybrid photo-videography approach and moved to Cardiff. Suddenly, I was knee-deep in weddings, working with couples from all walks of life. Each one taught me adaptability and the power of mirror communication. Reading the room, building trust, and capturing real moments in still and moving images. Fun fact: I was the first in the UK to bring hybrid (photos + videos shot by 1 person) to the wedding market. #InnovatorIAm.
In 2016, I started my own agency, working with organisations across the UK to shape and create their content and social media strategies.I basically turned their missions and visions into something sleek, effective, and not cringe-worthy. All while juggling a CIM Digital Marketing degree.
in 2021, I went corporate as a cinematic videographer and editor for Four Communications Worldwide Agency, working on big projects for the Welsh Government. Environment, education, farming, you name it. It was like the UN, but with more video production and less world-saving.
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Today, I help trade unions, law firms, youth hubs and large organisations turn their mission and values into clear, human communication their audiences actually respond to.
Most people don’t struggle with a lack of talent. They struggle with showing up clearly. My clients have ideas, skills and value – but their presence feels invisible, and their message gets lost. That doesn’t just limit confidence. It limits trust, credibility and opportunity.
I start with offline communication – because if you cannot hold a room, no amount of social content will fix it.
I teach and train around:
NLP‑informed communication and customer experience – understanding how people think, decide and respond, and adjusting your message accordingly.
Negotiation, charisma and interpersonal skills – so your teams can handle difficult conversations, influence without being pushy, and actually enjoy talking to humans.
Confidence and real‑world presence – voice, body language, social dynamics; the unsexy foundations that make everything else work.
Once that foundation is in place, we translate it online.
I then layer in:
Online Content creation that sounds like real people, not corporate dejà vu
LinkedIn and digital presence strategy, so your experts and reps are actually seen.
Smartphone video and on‑camera skills, How to speak with intent and creativity, film and show up professionally using the phone in your pocket.
I bridge the gap between who your people are in person and how they appear on a screen
Need an up-skilling workshop? I’m your person. Want to inspire your team with creativity and strategy that actually sticks? Let’s make it happen. I offer face‑to‑face workshops backed up with comprehensive online lessons.
Oh, and one last thing: a few years back, the Insight personality test labelled me an “inspirational motivator.”
Symbolising a well-rounded approach to leadership, creativity, and strategy.
Just like your team, which is full of diverse personalities and talents, I help unify those strengths into a collective force that actually gets things done.
Symbolising a well-rounded approach to leadership, creativity, and strategy.
Just like your team, which is full of diverse personalities and talents, I help unify those strengths into a collective force that actually gets things done.
Ready to jazz up your team’s potential? Let’s chat.
I'm Franco, and I work part-time at Midas Touch Media, where I assist with everything related to the back-end of the business. Whether on a photo or video training day, I’m there to help keep things running smoothly, supporting Bérénice and making sure everyone is well taken care of.
I enjoy everything about video production and genuinely value connecting with people in a professional setting, building positive relationships, and creating a welcoming environment. You’ll also find me at events and trade shows, representing Midas Touch Media and sharing what we do best.
I enjoy everything about video production and genuinely value connecting with people in a professional setting, building positive relationships, and creating a welcoming environment. You’ll also find me at events and trade shows, representing Midas Touch Media and sharing what we do best.
